LUMIX DMC-GF1

The hybrid GF1 lets you take both high-quality photos and HD movies. You can shoot breathtaking HD (1280 x 720) movies in AVCHD Lite format (MPEG-4/H.264) backed by the high sound quality of Dolby Digital Creator. And you can record for a longer time without running out of memory because AVCHD Lite stored less data than Motion JPEG while maintaining stunning image clarity and detail. A dedicated button on the top lets you instantly start recording movies while shooting photos, without having to make any extra settings.

The GF1 automatically adjusts the focus to match the AF area you positioned while gently defocusing the foreground and background to emphasize the subject. You don't have to change the aperture yourself to take photos with the highly attractive soft focus effect of an SLR camera.

The GF1's Full-time Live View lets you see in the LCD how adjusting the exposure, white balance, aperture and even the shutter speed will affect the shot. This makes it easier to capture a special shot or particular kind of image without shooting again and again.

Turn a dial to select iA mode, and the GF1 automatically activates a host of advanced functions and technologies – described below – that make it easy to capture beautiful, clear shots.

T hi s br ight F1.7/ 2 0mm ( 3 5mm camera equivalent: 40mm) fixed focus lens produces bright photos with a dramatic soft focus even in dimly lit locations. Its compact, easy-tocarry size is also ideal for capturing everyday scenes and snapshots. *This lens uses a lens drive system to enable a compact and bright F1.7. As a result of this, operating sounds are recorded when autofocusing during motion picture recording.

T hi s F 2 . 8 4 5mm ( 3 5mm c ame r a equivalent: 90mm) macro lens with builtin optical image stabilizer lets you take close-ups that capture your subjects in their actual size (35mm camera equivalent: approx. 2x). It also greatly boosts mobility by serving as a mediumlength telephoto lens for por traits, telephoto snapshots and landscapes.

The GF1 adopts the Micro Four Thirds System standard, which was developed as an extended version of the Four Thirds System standard for digital camera systems. By using this standard and developing a camera body that eliminates the mirror box and optical viewfinder unit, we were able to achieve a dramatic reduction in both size and weight compared with conventional digital SLR cameras, to create a new-generation system camera that features Full-time Live View, high-speed, high-precision Contrast AF, HD movie recording, and more. The GF1 is small enough to take anywhere yet sophisticated enough to take you as far into photography and movies as you want to go.

The built-in flash is normally concealed inside the body and out of sight. A single pops the flash for easy shooting anytime you want. You can also adjust the light intensity in the range of ±2 EV at 1/3 EV steps to match your subject.

The GF1 is equipped with an HDMI output terminal for direct transmission of digital image and sound signals. Just connect the camera to an HDTV using a single HDMI mini cable (optional). It's also easy to enjoy slideshows in which both photos and movies are played according to the recorded timeline. If you have a VIERA TV, you can control the camera's playback functions with VIERA's remote control unit. * HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.

Simply take the SDHC/SD Memory Card from the GF1 and slip it into the card slot of a Panasonic VIERA or Blu-ray Disc™ player, and you're ready to view HD images. For even greater impact and entertainment fun, you can add background music and image effects to your image slideshows. * To play movies recorded in the Motion JPEG format, you need the included AV cable.